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… as the title goes, the book deals with behavioral economics by investigating about why/how our decisions/thinking is mostly wired. The author Dan Ariely explains/investigates some of our day-to-day decisions in an interesting way. My understanding, about how we take certain decisions in a particular way, is improved after reading this book. It only improved my understanding though 😉 my decisions are still irrational, but now it is easier for me to understand though! A nice weekend read. More articles by the author… on his blog. Have a peek at the contents, if you are planning to get copy for yourself!

PS: Why hot is much hotter than we realize?? 😉

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